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B3
Deliveries / Responsive Landing Page Design
Segment / Finances
Tools / Figma
Year / 2022
Role / Product Designer
B3 - A bolsa do Brasil is one of the main financial market infrastructure companies in the world.
They ran an institutional campaign, with the creative concept "A Fórmula do Brasil" and the goal was to design a landing page to get new users registered on B3's Financial Education Hub, a platform to encourage individuals to learn more about investments and financial organization.
About the project /
Results:
⇾ More than 200k users access the landing page, with 80% of them accessing B3's Financial Education Hub, reaching people who know B3 and those who don't, arousing interest in learning more about investments and financial organization.
⇾ Visual design impactful, using colors and typography from B3's Design System.
⇾ Mobile and web desktop platforms.
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